Be a f*cking Legend

It was three years ago in my previous job. My leadership team and I were driving down a road between Madrid and Formigal in Spain. We were spending a couple of days skiing together. It was part work, part fun. We've known each other for so long, and we were not only colleagues but friends.


The most ugly, banged-up BMW 3 series car I have ever seen overtook us on the highway. And I mean really ... rust painted over "self-made" style. I've never seen anything as banged up as this car. With big, yellow letters painted on: "Be a fucking Legend". 

It is hard to put in words - everyone of us was somewhat laughing, somewhat awed and somewhat inspired. The most ugly of cars, but a bold and inspiring statement. It was clear that someone was very proud of it - and this somehow struck a cord with us.


We turned it into a team motto, inspiring us to be bold, to challenge us, and even more than before to aim to be great.


For me ... it doesn't matter who you are or what you do. If it is in your job, in your leisure time, in your family. 

You have got this one life. Make it count, aim to be the best version of you that you can be!


Be a f*cking Legend ...